Since the mainland China luxury market took shape in the early 1980s, one constant amid constant change has been strong demand for gold — a fact that has driven revenue for Hong Kong brands such as Chow Tai Fook, Luk Fook, and many others for decades. But, as has been the case for virtually every high-end brand — domestic or foreign — operating in the highly balkanized luxury market in China, the young generation presents new challenges for brands heavy on gold jewelry.

Yes, it’s true — bucket hats, which were the rage in the 80s, are back on the fashion map. And why not, they can take your look from zero to 10 in no time. So it is not surprising that many celebrities have been spotted wearing the fuss-free accessory of late.